{"id":243,"date":"2021-03-24T06:07:58","date_gmt":"2021-03-24T06:07:58","guid":{"rendered":"http:\/\/leadingwithsangeeta.com\/?p=243"},"modified":"2021-03-24T06:08:00","modified_gmt":"2021-03-24T06:08:00","slug":"end-of-the-tunnel","status":"publish","type":"post","link":"https:\/\/leadingwithsangeeta.com\/index.php\/2021\/03\/24\/end-of-the-tunnel\/","title":{"rendered":"End of the tunnel"},"content":{"rendered":"\n

It was a great news as my client started his Facebook Ad Campaign.<\/p>\n\n\n\n

I text him.   Congratulations on starting the Facebook Ad Campaign!!!!<\/p>\n\n\n\n

Most of us, as I understand, actually run a campaign for the community of  Coach, Trainer, Author or a Speaker.<\/p>\n\n\n\n

Or Affiliates!<\/p>\n\n\n\n

But I had this audience base in mind  who is not yet thinking to Speak or to be an Author?<\/p>\n\n\n\n

And S\/he not even thinking to learn anything \ud83d\ude15\ud83d\ude15<\/p>\n\n\n\n

This segment of people is looking to vent out their unusual learning, to start with. <\/p>\n\n\n\n

Which means that they want to succeed ..<\/p>\n\n\n\n

But they do not know how to start. <\/p>\n\n\n\n

They are too occupied with dealing with everyday problems.<\/p>\n\n\n\n

They know the dream is there which can be achieved with his\/her mettle, but it boils down to cribbing.<\/p>\n\n\n\n

The worst part is they don\u2019t know if there is a solution.<\/strong><\/p>\n\n\n\n

But something in the description hits them.<\/p>\n\n\n\n

They are looking to be part of a group which gives them \u2018Exclusivity\u2019.<\/p>\n\n\n\n

They shall learn from a source which ensures their \u2018Uniqueness\u2019.<\/p>\n\n\n\n

They are  in need of the handholding support which they get from a tribe.<\/p>\n\n\n\n

How to retarget this segment?<\/strong><\/p>\n\n\n\n

So here is a formula which I have named as the SASH  formula.<\/strong><\/p>\n\n\n\n